We dive deep into the information and analyze performance across multiple dimensions altering settings accordingly. This involves regularly adjusting bids, updating keywords, split testing ad copy, A/B testing landing pages, optimizing mobile device performance, and a number of other tasks. Ongoing Management: We constantly monitor your PPC campaigns and optimize them to make sure that they’re always getting you excellent results at the proper cost per lead or cost per sale.After detailed testing across various devices, we launch your campaigns. We use conversion tracking, including call tracking and integration together with your marketing automation or e-commerce platform. We also create compelling ads that slot in with the keywords and target markets we are pursuing and with appropriate Call-To-Actions resulting in the landing pages. We design conversion-optimized landing pages using modern, responsive styles that employ well across all devices. The primary step is to structure the campaign with appropriate ad groups, keywords, site placements, remarketing lists, product feeds, etc., and make and set up all available ad extensions. Campaign Set-Up: Based on this strategy, we start building your campaigns.Among other factors, we determine what geographic locations, household income levels, ad schedules, devices (mobile, desktops, tablets, and phones) on which to focus. With this information in mind, we craft a technique designed to fit your unique needs. Instead, we take the time to understand your offering, the target markets you serve, and your overall goals. Strategy: Unlike some large PPC agencies, we don’t use a cookie-cutter strategy for your PPC campaign.
For display campaigns, we research specific sites that are frequented by your target market. We also perform in-depth research on relevant and cost-efficient keywords, identifying both regular and long-tail keyword opportunities. Then we glance at the PPC landscape your company faces, analyzing your current paid efforts and closely inspecting your competitors. Research: First, we gain an understanding of your business and therefore the products or services you sell.
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